We give back

Together for children, with UNICEF

At Middo we believe a brand should do more than sell great products. It should give something back. Every day, millions of children around the world face challenges no child should: illness, poverty, or a lack of clean water, safety and the chance to go to school. We can't fix everything, but we're convinced that doing something always beats doing nothing.

How every order helps

That's why we've chosen to support UNICEF, one of the world's leading organisations for children. We donate roughly 2% of our profit from every order to UNICEF's work. So when you shop at Middo, you don't just treat yourself or someone you love, you also help to:

• provide life-saving vaccines and healthcare
• bring clean water and nutrition to children who need it
• give more children access to education and a safe place to grow up

Your order makes a difference

Every purchase is a small act of good. You get a product that makes your day a little better, and a child somewhere in the world gets a little more of the future they deserve. That is what we mean by quality with meaning.

Thank you for being part of it

On behalf of our whole team: thank you. Every order you place helps us give a little more. Together we can make a real difference, one parcel at a time.

Shop with meaning